T-07
01 / 10Rug Company

Digital Identity

Salt Lake Rug Company’s longstanding expertise in handmade rugs, cleaning, repair, and restoration called for a digital presence that better communicated its craftsmanship and range of services. T-07 redesigned the website, combining refined art direction, intuitive navigation, and product-focused imagery to translate the company’s heritage into a contemporary digital experience. The result is a more cohesive platform designed to simplify product discovery, clarify service offerings, and connect customers with the collection.

Freshly dyed wool laid over wooden poles to dry.
Rows of dyed yarn hanging in long arcs to dry.
A hand-knotted rug in progress on the loom, the warp threads rising above it.